Our story : Need and Ambition
Bonita was founded in Jan 2013 by Manjeet Kour and Neeru.
They had been providing beauty services in Singapore for over 15 years and realized that most salons are transaction oriented i.e. focus on sales (hard selling of packages, or discounts on massively high pricing or cutting down on product quality). Not an agreeable proposition.
In the long run customers realize that game and move to ethical brands. While Singapore is extremely expensive, Bonita achieves superior service at competitive prices.
Customers aren’t necessarily given unbiased advice on regular beauty care, with vanity sold at sales commissions. Bonita finds no value in falsifying promises and hence we serve what we can excel at, without prejudice.
Development to improving customer experience wasn’t a priority. At Bonita, we do everything in our capability to serve without compromise.
Our ultimate focus is to develop “The Bonita Experience” that would set us apart from others and we are slowly building towards it. Coming soon: Online booking and payment facility.
What Bonita prides on
Singapore is competitive, loosing out is not an option. Being a woman places additional challenges on us as we manage our work and families.
We are ambitious, with expectations to meet, in limited time.
This is the common ground that ties Bonita with its patrons and its employees. We keep it fair and simple for all our work.
At home, Manjeet is a mother of a teenage son, and started as a certified beautician with Rupini’s in 1999. She has experience with other known beauty services brands in Singapore.
She took the path of self employment in 2008, starting up from a small shop-house at Tanjong Pagar plaza, moving to Little India and now with Bonita at Tanjong Pagar; from the same location where she took her first steps of self dependency.
Bonita for her represents a mission to service her patrons at a premium location in Singapore.
She is soft spoken, humble and kind; Manjeet plays a pivotal role in providing harmony to the team.
Neeru is fiercely independent and started her career as a certified beautician in 2006. She has served two other brands prior to Bonita. Most of her patrons preferred service continuity and she kept Bonita at CBD.
Bonita for her exhibits her ambitions and values: to serve as she expects to be served.
Neeru tends to enjoy building new things and hence she is always looking out for ways to service customers a notch above the status quo.
Shoba joined the Bonita team in Mar 2016.
She has been delivering customer service in Singapore since 2011 and has operated in salons such as Rupini’s and Nails-workz in Tanjong Pagar.
She is exceptionally hard-working and brings with her additional experience with hair do and make up.
We are impressed with her dedication and are enjoying our journey together. With her skills, we have introduced make up services in Bonita.
Our team has 5 new specialist since Sept 2017 (details coming in soon)!
New members (since 2017):
- Pammi (Pam)
- Sandy (Sandeep Kaur)
- Uttu (Utpala)
- Christina (part time)
Work for Bonita?
Bonita welcomes application from beauticians for whom superior customer service is the key motivation. We serve with pride; drop us a note if you are customer focused.
p.s. No exception to customer service (workmanship with pride). Everything else can be managed.